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qIf Wal-Mart founder Sam Walton were alive and heavily involved in the Internet, this is the kind of book he might write.qAsAsLos Angeles Times Packed with case studies and real-world examples, Loyalty.com reveals what the latest technology shifts mean to marketers in every fieldAsAsand outlines the fundamentals needed to build customer loyalty that will last.While many companies are implementing customer service with automated answering systems, Sears Home Central is turning to the human touch for CRM. Live agents staff the nationwide number 1-800-4-My-Home, which supports Searsa#39;anbsp;...

Author: Frederick Newell
Publisher:McGraw-Hill Companies - 2002-01

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